From Kim Murray to Jelena Djokovic, the first week of Wimbledon saw a glamorous posse of tennis WAGs cheer on their partners.
But today, as week two of the tournament kicks off, a new queen bee of SW19 could be crowned.
Influencer Morgan Riddle, 24, is the glamorous girlfriend of US tennis ace Taylor Fritz, the World No. 14 who will take on Australia’s Jason Kubler in a fourth round match this afternoon.
She uses TikTok and Instagram to document private jet flights, beach holidays, city shopping trips, and courtside seats as she travels around the world supporting her sports star beau.
No.1 fan! Morgan Riddle, 24, is the glamorous girlfriend of US tennis ace Taylor Fritz, the World No. 14 who will take on Australia’s Jason Kubler in a fourth round match this afternoon
The blonde beauty, who is of Polish descent but grew up in Minnesota, now lives in Los Angeles, California, but spends much of her time on the road with Fritz, who shares a son with ex-wife Raquel Pedraza.
She is currently in London, where she has squeezed in a shopping spree at Selfridges and sightseeing visit to Big Ben in between watching Fritz on the court at Wimbledon.
Riddle studied at New York City’s Wagner College, graduating in 2019 with a Bachelor’s Degree in English Language and Literature.
After school, she landed a job as a media director at an apparel brand in Minneapolis called Love Your Melon, while also covering entertainment news and giving lifestyle tips as an on-air host for the popular YouTube account Hollywire.
She then started working at the digital marketing agency MuteSix as an influencer campaign manager before moving to Gamers Outreach – a nonprofit organization that provides entertainment to hospitalized families through video game – in July 2021. It is not known whether she still works there.
It’s unclear how she and Taylor, 24, met, but they started dating in June 2020 and recently celebrated their second anniversary.
Marking the occasion last month, Fritz wrote: ‘I love you and I can’t wait for all the fun times still ahead for us. Thank you for all the love and support always… we really make an amazing team.’
Morgan is fully settled into the WAG lifestyle, which she shares in ‘day in the life videos’
‘When you start dating a professional tennis player and literally all you do is travel the world, dress cute, drink champagne, and go to tennis matches,’ she wrote in one of her TikTok videos, as the song Lucky by Britney Spears played in the background.
In the clip, which has been viewed more than seven million times, Morgan took a sip of champagne while sitting in front of some palm trees, wearing a green floral dress and sunglasses.
In another video, which has gained two million views, Morgan said, ‘Here’s your sign to start talking to that cute tennis boy.’
This one showed a montage of clips of the couple, including one of them kissing in front of the Eiffel Tower, one of them getting on a plane together, one of them drinking alcohol in an infinity pool, and one of them riding on camels in the dessert.
In a third clip, entitled ‘Day in the life of a tennis girlfriend,’ Morgan documented her day from start to finish, and this one got more than 200,000 views.
It began at 7AM, with the couple going to get coffee together before Morgan attended a Pilates class.
Then, at 8:45AM she began her work for the day, which consisted of meetings and ‘content planning.’
Then, the TikTok jumped forward to 3PM when she had a nail appointment. At 5PM she started doing her hair and makeup before heading to her boyfriend’s match at 6:30PM.
Besides giving insight into what her life as a professional athlete’s girlfriend entails, Morgan is a huge tennis fan and also always makes sure to show her support for her boyfriend and the sport online.
In another TikTok, which has been watched more than three million times, she said she was determined to make tennis ‘cool’ again while sharing various facts about it.
‘I’m Morgan, I traveled the world on the ATP tour with my boyfriend, who is the number one American tennis player,’ she said in it. ‘I know that tennis is relatively uncool and unknown in America, so here’s what you should know.
‘Unlike most sports, tennis is a year-round sport except for four weeks off in December.
‘Players compete in tournaments in 31 countries in cities like Dubai, Paris, Shanghai, London, Rome, Cabo, and many more.
‘What are they playing for? Besides glory and hundreds of millions of dollars in prize money, players are competing for points. Each tournament gives a certain amount of points and the better you do, the more points you get.
‘The more points you have, the higher your ranking is. And your ranking basically refreshes every year. No pressure.
‘Tennis tournaments are not your casual sporting event with hot dogs and beer, you can expect champagne, strawberries and cream, Nobu, and getting to wear really cute outfits.’
Taylor, who grew up in San Diego, California, turned pro after winning the Junior US Open in 2015 and he won his first match at a major tournament by knocking out Marcos Baghdatis at the US Open in 2017.
Before Morgan, Taylor was married to fellow tennis player Raquel Pedraza – whom he wed in 2016 at the age of 18.
They welcomed a son together in 2017, named Jordan Fritz, but announced that they were divorcing in December 2019.
In 2021, he reached the third round at the Australian Open, where he was defeated by Serbian tennis player Novak Djokovic.
He seeded 15th at the Dubai Championships, 22nd at the Miami Open, and 30th at the French Open. He also beat Tommy Paul at the 2021 St. Petersburg Open, before losing to Marin Čilić in the final.