The Magic Quadrant for Content Services Platform was recently made public by Gartner. As of the beginning of 2017, Gartner declared that it was modifying the parameters of the study and would no longer refer to content management as ECM but as Content Services instead of the previous business content strategy quadrant study that had been in place for years.
What Are Platforms for Content Services?
Gartner describes content services platforms (CSPs) as the fundamental element in an organization for the administration and usage of the content in its study this year. Employees may access and interact with materials in a contemporary, seamless manner across devices and organizational units with the help of CSPs. They are essential to any organization’s digital workplace strategy as a result.
Using Content Services Platforms to Facilitate Remote Work
The co-founder and director of sales and marketing of the IT service firm Blueshift in San Francisco are Craig Boyle. He identifies several elements that, according to him, permit distant working. He emphasizes that not every content management system is the same. The basic elements needed for remote working are similar, however, they range in size and adaptability. These comprise:
- Levels of granular authorization
- Additional security measures
- Enhanced cooperation capabilities
- Greater notice
- Adaptation to other systems to facilitate remote connectivity
Parts of DAM and WCM
Avinash Chandra, the founder and CEO of BrandLoom in New York City, adds two further crucial elements that he believes should be included in any system that manages content for remote workers. These two features are described above.
Web Content Management System (WCMS): To manage digital content, a WCMS offers tools for producing, managing, and collaborating. A WCMS focuses more specifically on web content. It has the following benefits:
- Personalization: Users can add unique material and designs to a webpage using a WCMS.
- Automation: By publishing information automatically, a WCMS enhances workflow management and saves time.
- Scalable: This system’s scalability enables businesses to expand without worrying about going over website constraints.
Digital Asset Management (DAM) System: Users may easily organize, store, and distribute digital content with the aid of a digital asset management system. A DAM provides a consolidated, straightforward library where customers, partners, or staff members can access digital information.
DAM has the following advantages:
- Content is safe and secure in one location thanks to a centralized database.
- Managing a branded online portal enabling users to access important files is made possible by a DAM for effective brand management.
- Digital publishing: DAM enables you to release digital material to a variety of distribution platforms, including social media outlets and other services.
A Complete User Profile
Additionally, content management systems must have one important feature. On whatever device, it needs to be capable of offering a positive user experience. Workexaminer (Alexander Makhanev, COO of New York-based Workexaminer, said) this will enable the user to keep in touch both online and offline as well as while they are at home, work, or another location. This may also be dependent on a different remote access program used for collaborating or changing files without having to download them again, depending on the kind of product you have.
